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This presentation looks at the racial politics of Bob Marley in terms of his music and activism. Marley’s song ‘One Love’ is heavily promoted by the Eurasianstream media industry and, consequently, it is often a focal point in common discourse on Bob Marley. The commercialization of ‘One Love’ is thought by many in Pan-Afrikan social circles to be a de-radicalization misrepresentation of Marley’s “radical” Pan-Afrikan music. Considering the fact Marley can be “co-opted” suggests that he was never a Pan-Afrikanist, in the Garveyite sense, and, in fact, facilitated ideological confusion.