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British clothing firm Timbuktu tried to keep Gbemisola Isimi from naming her organization “Yoruba Stars.” Isimi is Yoruba.
Timbuktu had trademarked the word “Yoruba.” After Isimi made a tweet about this situation, a number of online protests appeared supporting her.
Bloomberg: U.K. Trademark of African Ethnic Group’s Name Sparks Debate.
https://www.bloomberg.com/news/articles/2021-05-26/u-k-trademarking-of-african-ethnic-group-s-name-sparks-debate
