Afrikan Business and Economics
Discussion on business and economics as relating to Afrikan people.
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AfCFTA: Africa set to takeoff or to crash this decade
https://panafricanreview.rw/afcfta-africa-set-to-takeoff-or-to-crash-this-decade/ -
theconversation.com
Tanzania and Zambia want to upgrade the 'Uhuru Railway' – but can they?
Tazara upgrade requires huge capital but new tracks could be incompatible with the existing Southern Africa rails.
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Tenkamenin Boateng posted an update in the group
Afrikan Business and Economics 2 years ago · This is key, who are your customers?
Our Target Demographic As Compared To National Demographics
The demographics of the Eastern Region align well with the average craft palm wine drinker. 65% of residents in the Eastern Region fall within the prime target demographic (20-40), and their average income is ₵30K. Koforidua is even…
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Tenkamenin Boateng posted an update in the group
Afrikan Business and Economics 2 years ago · Below is an example of good market research. Again this is a fictitious palm wine distillery startup. The numbers in this market report are fictitious as well.
Palm Wine Market Overview
The market for craft palm wine in Eastern Region is excellent. The demographics of the Eastern Region are similar to that of Accra, which has an…
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Tenkamenin Boateng posted an update in the group
Afrikan Business and Economics 2 years ago · This is a real example, but I switched the name and location.
Fictious Company Name: Palm Wine O Company
Marketing Plan
Our marketing and brand strategy is to produce the highest quality palm wine packaged in a beautifully aesthetic earthy package. Our brand and message are important, and…
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