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Tenkamenin Boateng posted an update in the group
Afrikan Business and Economics 2 years ago ·
Distribution
Phase 1 – On-site sales at the Palme Wine O distillery and tasting room. We will also produce five house brands for the Koforidua Beverage Company.
Phase 2 – We will open a satellite tasting room in Akuapem. We will also expand our wholesale footprint by distilling more palm wine and selling it to bars, restaurants,…
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Although the original plan distilled something different, this company received over $50M in equity financing because it executed its strategy perfectly.
What I liked about this marketing plan was that Kwaku was proactive in securing partnerships and facility rentals with local chop bars, venues, universities, etc. I’m skeptical of deals… Read more- View 3 replies
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Tenkamenin Boateng posted an update in the group
Afrikan Business and Economics 2 years ago ·
In my ten-plus years of running a small business loan program, I’ve found that the most important element in a business plan is a company’s go-to-market strategy. My most successful clients were able to demonstrate through market research (surveys, interviews, competitive analysis) how they were going to get people to buy their products…
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79,538 Abibisika (Black Gold) Points
Can you give a real-life example? @tenkamenin
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