3,646 Abibisika (Black Gold) Points

Rank: Unranked Obibini

This is key, who are your customers?

Key Customers

Our Target Demographic As Compared To National Demographics

The demographics of the Eastern Region align well with the average craft palm wine drinker. 65% of residents in the Eastern Region fall within the prime target demographic (20-40), and their average income is ₵30K. Koforidua is even more aligned, with 70% of the population falling into our target demographic, with an average income of $30k.

Nationally, 80% of craft palm wine was enjoyed by Ghanaian men, over half of them in the 20-40 year age bracket. More than 75% earned at least ₵30K/year, and 35% were college-educated. In the Eastern Region and surrounding communities, our target age of 20-40 makes up 65% of the residents.

Koforidua Specific Demographic Data:

Koforidua is the capital of the Eastern Region and has a population of 200K residents. 70% of these residents fall within our target demographic. Additional, some 17% of Koforidua residents are in our secondary demographic. This demographic has shown signs of embracing the craft palm wine culture in recent years.