17,914 Abibisika (Black Gold) Points

Rank: Unranked Newbie

Afrikans=Kmtyw=Abibifo=Black people: A People of Consumers

In Afrika=Kmt=Farafina=Abibiman, 86% of the brands here on the Afrikan continent are products from Europe, America, or Asia, whereas Afrika has no shares in the global brand markets in Europe, America, or Asia.

Because, the general rule all around the world is for Afrika=Kmt=Abibiman=Farafina to supply the world with free labor, be it, its people, its raw materials, natural resources or natural wealth.

The agenda is to make Afrikan=Black people=Abibifo, a people of consumers and not a people who manufacture and produce their own brands, goods and products.

Which is why when you look at the brands in the average Black community=Kmt=Abibiman or the brands in the average Afrikan=Black person environment and surroundings, be it the cars that are driven, the clothes and shoes that are worn, electronics, the phones and computers used to communicate with one another, house appliances, refrigerators, stoves, furnitures, military equipments, military artilleries and weapons, etc., not one brand, not one, is made by an Afrikan=Black manufacturing company or person.

When you look at the entire Afrikan market, indigenous Black Afrikans only owns 14% of the entire brand market in Afrika=Kmt=Abibiman, this is down from 17 percent ten years ago; Europe has 37% of the Afrikan brand market with North American share at 28% (America and Europe have a combined 65% of Afrikan brand market). The Asian brand market in Afrika is at 21% and rapidly growing, especially with China. Thus, America, Europe, and Asia controls 86% of the brand market in Afrika=Kmt=Abibiman.

There are an estimated 1.4 billion people in Afrika and counting. Africa has the fastest growing, youngest population of any continent in the world, with the average age at 19-20 years of age. By 2050, one in four people on the planet will be Afrikan=Black person=Obibini.

With this large, growing and young population in Afrika=Abibiman=Kmt, it makes Afrika an important economic hub in the global brand market.

Afrikans=Black people=Kmtyw=Abibifo, especially Afrikan youths, must stop putting non-Afrikan=non-Black brands over their own brand products and reject the colonized enslaved mindset of our past, otherwise poverty will always be in our future; otherwise poverty will always follow Afrika=Kmt=Abibiman=Farafina.

The top 100 brands in China are made by Chinese. The top 100 brands in Japan are made by Japanese. The top 100 brands in Korea are made by Koreans. The top 100 most popular brands in America are invested and supported by Americans.

BUT in Afrika=Kmt=Farafina =Abibiman, we do things backwards.

The top and most admired brands in Afrika=Kmt are not Afrikan=Black brands. The brands that Afrikans admire the most are brands that are not produced or manufactured by Afrikans=Black people.

MOST ADMIRED BRANDS
IN AFRICA 2024: TOP 100

2024 Brand Africa 100: A Ranking of Africa’s Most Admired Brands

1. Nike {USA- Sports & Fitness}

2. Adidas {Germany- Sports & Fitness}

3. Samsung {South Korea-Electronics/Computer}

4. Coca Cola {USA-Non-alcoholic Beverage}

5. Apple {USA- Electronics/Computer}

6. Gucci {Italy- Luxury}

7. Toyota {Japan- Auto-manufacturers}

8. Tecno {China- Electronics/Computers}

9. Zara {Spain- Apparels}

10. Puma {Germany- Sports & Fitness}

11. MTN {South Africa-Telecommunications}

…….

28. Dangote {Nigeria- Consumer, non-cyclical}

……

95. Hyundai {South Korea- Auto-manufacturers}

96. Converse Allstar {USA-Apparels}

97. Bata Shoes {Switzerland-Apparels}

98. Dell {USA- Electronics/Computers}

99. Avon {USA- Personal Care}

100. Always {USA- Personal Care}

Nike retains #1 ranking for the 5th consecutive year in a relatively unchanged Top 10 ranking of the most popular and admired brands in Africa. Unicef is the #1 NGO, Coca Cola is the #1 beverage non-African brand and MTN the #1 telecommunication brand in Afrika. MTN is a South African telecommunication company owned by the minority white Boers in South Africa.

In the ranking of the most admired African brands, MTN and Dangote retain their #1 and #2 positions as the most admired Afrikan brands in Afrika. MTN is a telecommunication company owned by the white Boers in South Africa.

In the ranking of the most popular and admired brands in Afrika=Kmt=Abibiman, the list demonstrates how entrenched non-African brands are in Afrika=Kmt=Abibiman=Farafina, especially among Afrikan=Black youths.

As we can see Afrikan=Black people=Abibifo=Kmtyw, loyalty remains steadfastly to non-Afrikan=non-Black brands and products.

While majority of Africans express confidence in the continent’s potential for growth, their brand loyalty overwhelmingly lies with non-Afrikan=non-Black brands. Afrikan brands have maintained a modest 14% share among the most admired brands in Afrika=Kmt=Abibiman for the second consecutive year; while America, Europe and Asia occupies the remainder 86% of Afrika=Kmt=Abibiman brand market shares.

With all the accounts of a growing pro-Black=pro Kmt=pro Afrikan pride among Afrikan people (and down with the west rhetorics), especially among the Afrikan=Black youths, clearly this Afrikan pride has not necessarily translated to brand preferences made in Afrika=Kmt or brand preferences made exclusively by Black=Kmtyw=Abibifo=Afrikan people.

Clearly, while by all accounts there’s a growing Afrikan pride among Afrikans, but the pride hasn’t necessarily translated to brand preferences in Afrika or Afrikan=Black made brands.

For the fifth consecutive year, Nike, Adidas, Samsung, Coca-Cola, and Apple have remained Africa’s Top 5 most admired brands in Afrika=Kmt=Farafina=Abibiman. Interestingly, African respondents often mistakenly identify many of the non-African brands such as Coca-Cola, Pepsi, Samsung, Lacoste, Total (Energies), Schnapps, and Guinness as African brands.

This is one of the crucial factors as to why, non-Afrikan=non-Black brands continue to dominate the Afrikan market.

Could these non-Afrikan=non-Black brands be responding to the emotional and functional needs of Afrikans=Black people, especially among Afrikan youths, better than their ‘made in Afrika’ counterpart brands?

Are non-Afrikan=non-Black brands better at integrating and adopting local Afrikan=Black languages, lifestyle and culture into their Afrikan and global products?

For example,

US company Coca-Cola has been in Afrika=Abibiman=Kmt since 1928, through South Africa, and it’s ‘refreshing’ beverage is consumed in all communities on the Afrikan continent.

The Chinese company, Transsion, leads the Afrikan mobile market; one of its three brands, Tecno, was exclusively built for Afrika and it is primarily available in Afrika. Samsung through its ‘Built for Africa’ initiative invested in growing market share with relevant products in Afrika.

Afrikans=Black people=Kmtyw=Abibifo have confused non-Afrikan=non-Black made brand products for ‘made-in-Afrika’ brands.

Thus, it is easy to understand why Afrikan people have made these non-Afrikan=non-Black brand products popular and admired by so many Afrikans, especially among the Afrikan youths.

Afrikans=Black people=Kmtyw=Abibifo admiration of the tastes and desires for non-Afrikan=non-Black branded products and goods, will lessen and have lessen the demand and need for research, development and growth of our own Afrikan=Black brands, Afrikan=Black made brands, goods, and products.

If Afrika=Abibiman=Farafina=Kmt, as a whole is to move up as a serious competitor in the wider global market, then we as Afrikans=Kmtyw=Abibifo=Black people will have to reject the admiration, desires and tastes of non-Afrikan=non-Black product brands. You will not be able to convince other people to invest, buy, and support your own products and brands in this competitive global market, if you yourself don’t invest, buy, or support your own brands and products.

“If you don’t support in your own, why should I.”

“If you don’t invest in your own, why should I.”

“If you don’t buy your own brand that you produce, then why should I.”

A United Afrika=United Kmt is useless until we deal with and fix the problem of Afrikans=Kmtyw=Abibifo=Black people, admiration for the tastes and desires of non-Afrikan=non-Black products and brands. Afrikans=Kmtyw=Abibifo=Black people need to reject the spirit of consuming non-Afrikan=non-Black brands. Or else we will always be known as a people who always consume but never produce or manufacture anything. This is one of the ways other races of people come into the Black community=Kmt=Farafina=Abibiman and take advantage of us. Like vultures, these people are always taking, always exploiting, always attacking and stripping the Black community=Kmt=Abibiman down to the bare bone and the bare minimum in order to make themselves fat and fill their pockets . And perpetually keeping Afrika=Abibiman=Farafina=Kmt poor and in poverty.

Black=Afrikan Americans have a trillion plus dollars in buying powers in America, but Black=Afrikan Americans don’t own a single brand product in the top 100 brands list in America.

This is by design. The Black=Afrikan race have become a servant race; no matter where we are on the planet Earth, the Afrikan=Black man is not producing and manufacturing his own goods, products or brands. The Black=Afrikan race have become a race of servants and a group of people who are consumers only, no matter where we are on the planet Earth.

The average Black=Afrikan American don’t even think about or discuss this important issues among themselves anymore. It is because of the comfort, the so-called high quality of life, and ‘security’ that America makes you feel.

This level of brainwashing and programming is going to make you feel like you have a stake and an investment in what goes on in the dominant white society of America. It makes you feel like you are sharing in the power with the dominant white society of America; it makes you feel like you are doing so well, you are rich, so prosperous in white America, you start to believe you are doing way better and living better than the people in Afrika.

But in reality, Black=Afrikan Americans are slipping further and further down the mountain of servitude, and into the category of the permanent underclass race in American society. And it doesn’t matter which political party is in office, be it democrats or republicans, they are there to make sure Black=African Americans are just comfortable enough in white America; to make sure Black Americans don’t complain, they don’t interfere with the status quo, they don’t rock the boat, they don’t annoy or challenge white people, especially white people in authority.

Prime example:

1. Asian Americans got their anti-Asian Hate bill pass in less than 2 months it was proposed on the House floor of Congress: “Congress overwhelmingly passes anti-Asian hate crimes bill.” -The New York Times

While Black=Afrikan American have been waiting on the same anti-Black hate crimes bill, exclusively for Black=Afrikan Americans, to pass Congress since the Jim Crow lynching era. The anti-Black hate crimes bill is still on the House of Representatives floor since the bill was first introduced at the height of lynching of Black=Afrikan Americans.

2. Hundreds of thousands of Hispanic immigrants are being bused and flown to predominantly Afrikan American communities to undermine the Black Americans. This is for Black Americans and Hispanics to fight over the already limited resources in these Black communities. The Hispanic immigrants are the new replacement workforce for the most menial level labor and up to the managerial and administrative positions. The Black=Afrikan American population is no longer needed to ‘make America great.’ This is deliberate acts being done by the U.S. government.

While Black=African Americans feel they are living a ‘comfortable’, ‘pretty’ high quality of life, having a feeling of security, enjoying ‘life’ in America; but all these time, other racial groups of people are slowly passing them by and taking their position as the dominant non-white racial group in America, and Black=Afrikan Americans are slowly falling down from the mountain of the ‘American Dream’ into a permanent underclass in white America.

(Like a frog in a nice warm cozy comfortable pot of water, not knowing that the temperature of the water is slowly going up and he is slowly being cooked in his comfort and sleep)

As Afrikans=Kmtyw=Abibifo=Black people, Afrika is our ONLY hope on this planet Earth. And until all people of Afrikan descent come to this realization, we as Afrikan=Black people will continue to be a servant race to other people; and a race of people who are only known to be consumers but not builders, not manufacturers, and not producers of complex institutions, advanced technologies, advanced municipals, advanced cities, developement, infrastructures, employments, products, goods, brands, etc.

Nana Marcus Garvey said: “Up! Up! You mighty race, you can accomplish what you will.”

Nana Kwame Nkrumah urge Afrika=Kmt=Abibiman=Farafina not to look East or West, but forward: “Always Forward. Never Backwards.”

Nana John Henrik Clarke said: “A people that can not make their own drawers (underwear), cannot rule a nation.”

Nana Amos N. Wilson said: “A nation of consumers will never be free and powerful. It is a consumerist consciousness that see the very essence and meaning of life as contained in consuming (of other people’s production and manufacturing, mostly and especially consuming white products and brands), and not in owning, controlling, and producing but in consuming. We don’t care who sells to us, just as long it makes us feel good and makes us get by.

When you have a people caught up with the ideologies of the Free-Market myth, Individualism, Consumerism, Other-Acceptance over Self-Acceptance, Employment over Entrepreneurship (Self-Employment), you will have the situations that we currently have all across Africa and the African diaspora, which is Alien Control and Domination.

You cannot have another group of people generate and produce your tastes and desires, because when they do they are going to manipulate your behavior.

This is what has happened to us. WE HAVE LOST OUR AFRICAN TASTES AND DESIRES.

We want the most deeply things produced by other people. And the other people keep producing our tastes and desires through their TV, radio, magazines, etc.

Every conceivable means of communication and media is going to be used to create the tastes and desires in Black people. And they make sure that the tastes and desires that they create, they ALONE have the means, resources and remedies by which they can produce and satisfy them for you. Thus ensuring a perpetual control and continuous dominance through the creation of unquenchable appetite for alien tastes and desires.”

If the continent of Afrika=Kmt=Abibiman=Farafina does not start incorporating the wisdom=Nyansa and knowledge=Nimdeɛ that our Great Ancestors=Nananom Nsamanfo has laid down and left us as a guide to follow, then the promise and opportunities of Afrika’s=Kmt=Abibiman development could be derailed by the consuming foreign, alien spirit that ONLY admires the tastes and desires of non-Afrikan=non-Black brands and products. This can lead to the detriment for Afrikan entrepreneurships, enterprises and ‘Made in Kmt’ ‘Made in Afrika’ brands to thrive. If Afrikans=Black people continue on the admire the tastes and desires of consuming ONLY non-Afrikan=non-Black brands and products, this can be devastating and detrimental to Afrikan’s=Kmt=Abibiman=Farafina development and economic growth.

Abibifahodiɛ , Abibitumi.