Tenkamenin Boateng
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1 Comment
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Looks like they are banning those that want to stay for 30 days. UAE is the second home for wealthy Africans. Only if they could pour those millions into their home land.
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This is key, who are your customers?
Our Target Demographic As Compared To National Demographics
The demographics of the Eastern Region align well with the average craft palm wine drinker. 65% of residents in the Eastern Region fall within the prime target demographic (20-40), and their average income is ₵30K. Koforidua is even…
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Below is an example of good market research. Again this is a fictitious palm wine distillery startup. The numbers in this market report are fictitious as well.
Palm Wine Market Overview
The market for craft palm wine in Eastern Region is excellent. The demographics of the Eastern Region are similar to that of Accra, which has an…
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This is a real example, but I switched the name and location.
Fictious Company Name: Palm Wine O Company
Marketing Plan
Our marketing and brand strategy is to produce the highest quality palm wine packaged in a beautifully aesthetic earthy package. Our brand and message are important, and…
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Distribution
Phase 1 – On-site sales at the Palme Wine O distillery and tasting room. We will also produce five house brands for the Koforidua Beverage Company.
Phase 2 – We will open a satellite tasting room in Akuapem. We will also expand our wholesale footprint by distilling more palm wine and selling it to bars, restaurants,…
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Although the original plan distilled something different, this company received over $50M in equity financing because it executed its strategy perfectly.
What I liked about this marketing plan was that Kwaku was proactive in securing partnerships and facility rentals with local chop bars, venues, universities, etc. I’m skeptical of deals… Read more- View 3 replies
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